Friday, 21 September 2012

Swedish wallpaper dazzles at Decorex...

Swedish wallpaper manufacturer, Sandberg have launched an ethical new range of wallpapers which have been recreated from initial pen-and-paper sketches and then screenprinted at the company's factory in Sweden, using water-based, non-toxic inks.  What do you think?
Launched at Decorex show this week, the wide-ranging collection features 11 designs, with more than 51 colourways. I love the way that the designers span two centuries - from 18th century Sweden to 20th century New England, with stripes, checks and tweeds alongside elegant botanical motifs. I also like the simplicity of the range. Interior designers seem to be sliding off the walls with excitement over this latest collection, but why is that? Is the new-old the new buzz? Is it because the marketing campaign had all the bells and whistles that wooed the Chelsea Harbourites? Or is it that we're all just fed up with the big swirls, flocks and metalics that the High Street retailers have plastered everywhere over the last five years and this was a breath of fresh air? Good design is about being different and doing so with confidence.

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